Standardising the way we do things as a sector in the digital environment and working smarter for maximum results.

TABLE OF CONTENTS

• Summary
• Gap in the Australian marketplace – our sector’s opportunity
• What is the Digital Hub?
• How Digital Hub content is syndicated to your website
• Forecasting potential revenue & costs
• What CMAA will provide to members as part of the Digital Hub
• Banner advertising on your website
• How DoubleClick for Publishers work – the industry standard ad-management tool we’re using
• Generating additional digital non-spot revenue for your organisation
• How to promote website content and generate more visitors to your website
• Opportunities for content creators