Today’s consumers are no longer content with low prices or flashy marketing. They want deeper connections with the brands they support.
Tag: Shopping
When you choose to buy things that do good, instead of things that do harm, you can help create a better world.
Baptist World Aid’s Australian Ethical Consumer Report for 2023 provides a comprehensive look at the Australian consumer landscape.
The Christmas shopping season is set to kick-off with a weekend spending frenzy toward the end of November.
Young Australians are increasingly becoming ‘identity consumers,’ using their purchasing choices to express personal values and identity.
After relying on handy click-and-collect methods and helpful delivery services, many of us became accustomed to avoiding shopping centres to stay safe.
Retailers must ask themselves, ‘What is it about the experience of going into a store that is unique, and which people can’t get by shopping online?’.
The speed at which Black Friday and Cyber Monday have gained traction in Australia has been remarkable. even rivalling Boxing Day.
If you care about sustaining people and our planet, the annual ‘Ethical Fashion Report’ offers guidance on how to consume wisely.
An analysis of the last year shows how the changes in consumer behaviour is set to shape the future of retail, particularly in these 3 ways.