As of this year, we now have the entirety of Generation Alpha baby name data. We now know the top names of the generation!
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A growing trend shows donors moving from committed giving patterns towards more spontaneous, need-driven giving.
By 2035, Generation Alpha will make up 24% of the global population, having been shaped in a digital world, with unique aspirations.
The year 2025 marks the beginning of a new generation, Generation Beta. Generation Beta is defined as those born between 2025 and 2039.
Every year we launch research where we unpack our research backed trends that will impact businesses and organisations in the year ahead.
From the rise of artificial intelligence to global politics, the cost of living and more, 2024 was a year of challenges and opportunities.
Gen X are now filling in society’s ‘sandwich’: squished between Boomers/Builders, and Gen Ys, Zs & Alphas. Caring up, and caring down.
Older generations have a wide range of views towards Gen Alpha, what they are like, and how they navigate the world around them.
Across the generations there are different approaches to the various aspects of work. Which is why diversity is so important.
Culture can be difficult to define and measure. Here are seven differentiators of a good workplace culture.