Tag: generations

What We Really Think About Gen Alpha

Older generations have a wide range of views towards Gen Alpha, what they are like, and how they navigate the world around them.

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‘Generation Beta’ is Coming

In keeping with the Greek alphabet, after Gen Alpha comes Generation Beta. And by 2035 Gen Beta will make up 16% of the global population.

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What is a Zalpha?

A Zalpha is a term used to describe those born on the cusp of these two generations – Generation Z and Generation Alpha.

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Generation Alpha’s Economic Footprint

In 2029, when Gen Alpha enters adulthood, their collective economic footprint is projected to surge past US$5.46 trillion.

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