It’s good practice for organisations to worry less about what their customers think, and pay much closer attention to how they feel.
Tag: business
Most new ideas follow a predictable journey from being unthinkable, to radical, to acceptable and sensible, and then finally to popular or normal.
Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate.
First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before.
The COVID pandemic has seen an uptick in the number of employees quitting jobs. To keep workers interested, businesses are having to change tactics.
Businesses are uncovering innovative ways of packaging to solve the problems facing our environment, and in doing so they are attracting customers.
While 3D printing has been a fringe technology for decades, the numbers give some indication of how quickly it is moving towards the mainstream.
Instead of bolstering our arguments, ideas or products with facts, stats and data, often the best move is to ask a good question, writes Michael McQueen.
Removing friction and pain points for customers should be at the top of the list of a business’s priorities.
Times have changed. Consumers today expect openness, and brands that hold onto secrecy do not remain unscrutinised for long.