Persuasion and changing someone’s mind, is as much about allowing them to save face as it is about winning them over, writes Michael McQueen.
Tag: persuasion
We have this natural comfort when we’re with those who agree with us, yet that’s what causes us to stop seeing things differently.
Nobody wants to feel like a hypocrite, or to appear as one. This desire for congruence offers us a key way of motivating ourselves and others