Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate.
Tag: michael mcqueen
First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before.
A well as being incomplete, our memories are generally unstable. Far from being the same each time we access them, our memories change over time.
What does it take to change a mind? This question has garnered much attention in recent years, as politics becomes more polarised and opinions more opposed.
Automation is redefining work, with the pandemic giving robots more chances than ever to rise through the ranks, writes Michael McQueen.
Cryptocurrencies based on blockchains radically improve transparency, and are influencing real world money in significant ways.
The COVID pandemic has seen an uptick in the number of employees quitting jobs. To keep workers interested, businesses are having to change tactics.
In a decade, Gen Z will make up nearly a third of the working population. They are a workforce that cannot be ignored, writes Michael McQueen.
Businesses are uncovering innovative ways of packaging to solve the problems facing our environment, and in doing so they are attracting customers.
In years past, flying cars were the stuff of fantasy. But developments of the last decade are seeing them edge closer to reality, writes Michael McQueen.