It’s good practice for organisations to worry less about what their customers think, and pay much closer attention to how they feel.
Tag: michael mcqueen
The return to workplaces has been a struggle for many leaders as employees are now making remote work a high priority.
When someone is stubborn, our instinct is to bombard them with evidence. The better approach to persuasion is to start small.
Most new ideas follow a predictable journey from being unthinkable, to radical, to acceptable and sensible, and then finally to popular or normal.
We all have the impulse to save face, and many of us get defensive, aggressive or withdrawn when that impulse is challenged, writes Michael McQueen.
We all like to believe we are rational agents who aren’t controlled by our physical world. But research is proving this to be far from the truth.
We are already seeing the metaverse transform things. From work to play, this immersive version of the internet is engaging users in every sphere of life.
We should beware dodgy marketing ploys that gain traction via simple repetition, writes Michael McQueen. But repetition is a powerful tool for good, too.
Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate.
First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before.