What does it take to change a mind? This question has garnered much attention in recent years, as politics becomes more polarised and opinions more opposed.
Tag: marketing
More cultural diversity means the pace of our communication may need to slow down, to ensure we communicate and engage with communities well.
There are a range of cognitive patterns which we all believe we are immune to, but experience all the same. Here are 3 you might recognise:
If people feel that their freedom is being infringed on, there is little doubt they will dig their heels in even harder.
The days of ‘set and forget’ generosity is on the decline with donors of all ages expecting a more personalised experience from charities and NFPs.
The most important principle I can offer you here when marketing to Millennials is this: market through Millennials not to them.