There is no faster way to kill the customer experience than with overcomplication and confusion, writes Michael McQueen.
Tag: business
Show up. Share your story. Share your message. Do that really uncomfortable thing that your soul is urging your to do.
Advertising campaigns attempting that use self-deprecating humour are successful in today’s cultural climate.
In order to stay the course and remain customer-focussed, organisations must be very clear on their purpose for existence.
In the business world, few things set an individual or organisation apart more than sincere, unhurried and attentive care.
It’s good practice for organisations to worry less about what their customers think, and pay much closer attention to how they feel.
Most new ideas follow a predictable journey from being unthinkable, to radical, to acceptable and sensible, and then finally to popular or normal.
Storytelling is one of the hottest buzzwords of the last few years. As a tool of persuasion, its significance is hard to overstate.
First-hand experience is a difficult thing for marketers to offer people. However, virtual reality gives us a greater ability to offer it than ever before.
The COVID pandemic has seen an uptick in the number of employees quitting jobs. To keep workers interested, businesses are having to change tactics.