By: Bec Harris
Jimmy Johnson isn’t your average barista—he’s an internet sensation whose unique coffee recipes and reviews have captivated fans worldwide.
He chatted with us about how he’s using social media to bring people together and create a sense of community.
Falling in Love with Coffee
At first, Jimmy was not a fan of coffee.
“For me, the sweeter the coffee, the better. I just didn’t really like the taste of coffee,” he admitted, recalling the days when his go-to drink was more of a milkshake than a classic brew.
But that all changed when he met a girl who loved coffee: “I went to the coffee shop with her every day…I was like she likes coffee, so I need to start liking coffee.”
Over time, he developed a taste for black coffee along with a genuine passion for the craft of brewing.
Being a Barista and a Content Creator
Becoming a barista taught Jimmy the value of community, a value he now brings to his social media presence.
“I imagine that the people who are continually commenting on my posts…are regulars in my coffee shop. And I get to interact with them day after day,” he said.
This online coffee community has also allowed Jimmy to build friendships and foster connections that go beyond the screen. He frequently meets followers at coffee events, strengthening the real-world bonds his videos have created.
“I get to meet people in real life, and that’s the best feeling in the world…For me, coffee and community just go hand in hand.“
Family and Faith
As a husband and father to a one-year-old daughter, Jimmy is deeply committed to his family. His transition to full-time content creation was fueled by a desire to provide for them and be a positive influence in their lives.
“The thing that’s keeping me focused is just trying to be a motivation for them. Trying to be the best version of myself that I can be,” he said.
Faith is another guiding force in Jimmy’s life and work. He views each interaction—both in person and online—as a chance to show kindness and share positivity.
“I imagine that every experience to connect with people, both in person and through social media, is an opportunity for me to be a representation of Jesus.“
Spreading Positivity Through Social Media
Jimmy’s goal is to bring a spark of joy to each follower’s day. Whether he’s sharing coffee recipes from his kitchen or interviewing other baristas, his content aims to brighten someone’s day.
“We have an opportunity every single day to be a light in somebody’s day,” he said. “Anybody can do that with social media.”
More than anything, Jimmy hopes to be remembered as someone who uses coffee to create community.
“Coffee is just the segue,” he explained. “When people think of me, I want them to feel like they could be friends with me—and that I could help them connect with others.”
You can follow Jimmy on YouTube, Instagram and TikTok.
Article supplied with thanks to Sonshine.
Feature image: Jimmy the Barista Instagram